Business 2.0 – Boo! And the 100 Other Dumbest Moments in e-Business History One from my archives. It’s from Business 2.0’s May issues (since when, of course, it has been merged with another struggling magazine).
My favourite dumb moments?
#12 “In October 1998, an e-commerce software vendor launches with the name Accompany, which, when said aloud, sounds exactly like “a company.” As in “Hi, I’m calling from Accompany.” “Which company?” “Accompany.” And so forth. It changes its name to MobShop in March 2000″
#54 “Joseph Preston, the CEO of Efox.net — a site that features nude women, a stock ticker, sports scores, and a news feed from wire services — explains the genius of his site as follows: “It’s Victoria’s Secret meets Playboy meets Car and Driver meets Sports Illustrated meets Fortune. We offer what I like to call the LASS factor: ladies, automobiles, sports, and stocks.” (the efox.net domain is now for sale).
