Interesting article about the effect of weblogs on Google. Briefly, Google favours sites that update regularly and sites with lots of links – weblogs tend to have both. And there are lots of them and many weblog owners are reading each other’s sites, so many sites can end up linking to the same site at the same time.
In other words, weblog owners can have a disproportionate impact on which sites come up when you do a search using Google – something that was demonstrated when a weblog campaign was formed to criticise a company called Critical IP by linking to the critical page. (The campaign since lost force because the links “dropped off” the pages of participating weblogs as new entries replaced them).
The article and a follow-up go on to examine whether this phenomenon is open to abuse. Inevitably, it occurs to me that this is a chance for me to do myself a good turn, so if you have a website and have a reason to provide a link to a UK Internet consultant (using those words and that link) I would be grateful…
