Niall McKay, a journalist colleague from way back, has written an intriguing piece about the infotainment services offered by Japan’s successful mobile data companies – and how they tend to use cute animated characters instead of text or still images to convey information.
We have found that that people are more willing to trust character based animations than the more traditional text or graphics, says Juergen Specht, co-founder and CTO of Nooper.com, which runs a usability testing consultancy for the Keitai environment. In fact, people have a tendency to build an emotional connection with the animated figure.
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