At the beginning of July, British Telecom launched a scheme to allow people not currently served by ADSL to express an interest. BT said that if 2-400 people at an individual exchange signed up at their site they would consider upgrading it to provide ADSL. Nearly two months later after a fair amount of press coverage fewer than 50,000 people have signed up and the exchange nearest to being upgraded is still only halfway there.
Rise up, rural people of Britain! You have nothing to lose but your modems and the world to gain!