Never mind Santa Claus, Google knows who’s naughty or nice… It just published the Google 2002 Year-End Zeitgeist revealing the interests of millions across the Internet as expressed in what they search for. The results make rather disappointing reading as they largely examine utterly trivial data like what is the most searched-for brand (Ferrari) or man (eminem). Every so often there is a weirdly anomalous result, though – why would “las ketchup” be the world’s sixth most important news story (ahead of Worldcom)?
Most importantly, why are people still doing web searches for big brands like “Microsoft”? Haven’t they learned to stick “.com” at the end of the name and type that into their web browsers yet?