Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist
26 January 2003
Filed under:Gadgets,Mobile phone and PDA at11:07 am

A British company, Hypertag, has developed small, cheap tags that broadcast a signal on infrared or bluetooth with simple messages. (Other companies are working on location-based messages using GPS or “cell-ID” but this low-tech solution might be cheaper). I can see that it would be useful for, say, art exhibits, but I am a little worried that it could contribute to a blizzard of automated messages that would pop up on your mobile as you moved around.movies myers mikemovies fucking mommom movies sexmovie celebrities nudemovie humpsmovie download makerclips sex scene moviemovies 1999 released in Map

2 Comments »

  1. Hypertag is all about the user choosing. It is a permissive medium. The user has to press a button and therefore CHOOSE to be linked to some content. Hypertag is not about SPAM.

    There have been a number of companies looking at unsolicited messages on your mobile, e.g. when you are at a shopping centre, you become bombarded with text messages telling you what offers are available in each store. We believe systems such as these will fail, because of the point you have raised. This is backed up by the experience of advertisers, with whom we are talking.

    As an example, in the retail application we are looking at, as you enter the shopping centre, you will see a tag offering special offers. If you click on the tag you will receive the vouchers, but if you are not interested, you will not be bothered in any way.

    Please let me assure you that Hypertag was established to make using the mobile internet easier, it was not set up as some new variant on getting personal information on people so that people could be sent SPAM.

    Comment by Jonathan Morgan — 3 February 2003 @ 7:33 am

  2. whats up

    Comment by junaid — 26 June 2004 @ 1:05 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment