Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist
23 May 2003
Filed under:Academia,Old media,Personal at1:39 pm

If all goes according to plan, in three years or so I will likely become a lecturer in that much-maligned subject, media studies. An article in The Times does not fill me with hope of bringing enlightenment to keen young minds, however. A correspondent who taught a journalism course at Thames Valley University (an ex-polytechnic, I believe) found standards not high:

Of nearly 60 students, only a couple had ever picked up a broadsheet. A handful occasionally bought the Daily Mail and Evening Standard. About a dozen read The Sun and Daily Mirror — and the news pages were invariably skipped through in favour of showbiz and sport. The most popular daily newspaper turned out to be the freebie Metro…

…One student thought that Scotland’s biggest city was Newcastle. Another reckoned Russia’s currency is the dollar.

There is a small upside, however – “Over the past six years, the number of British students accepted on to media studies university courses has risen by nearly 50 per cent”. So there should be plenty of room for advancement!

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