Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist

Archive forJuly 15th, 2003 | back to home

15 July 2003

Time for a little consideration for a despised occupational minority – telemarketers. Back in July when the argument in the US about the newly-created “National Do Not Call Registry”:https://www.donotcall.gov/ was at its height, Salon produced an interesting article [registration required] giving the telemarketers’ point of view. Did you know according to the Direct Marketing Association,

“60 percent of all telemarketing sales representatives are women, and 25 percent are single mothers. More than a quarter are students, a third are minorities, and 5 percent are physically disabled. ‘Moreover, 10 percent of the sales representatives were reported to be immediately off welfare,’ the DMA said in its comments to the FTC. ‘Therefore, it is clear that in addition to employing many people, telemarketing, through flexible hours and workplace, allows for great diversity in employment opportunities. Many use telemarketing as a first job opportunity when entering the workforce from school or welfare.'”

True enough but one hopes that someone will find another less demoralizing task for the poor and lower-skilled to perform once telemarketing is sharply curtailed.

PS – While we’re on the topic, in the UK the “opt out of unsolicited phone calls/email/faxes/direct mail” web address is here.