JD Lasica “suggests”:http://ojr.org/ojr/technology/1092267863.php that because blogs like “BoingBoing”:http://boingboing.net/ and “Slashdot”:http://slashdot.com/ are linked to more often than many websites of many ‘old media’ organizations, this means bloggers are starting to trust other bloggers more than the mainstream media.
While “Technorati’s chart of in-links”:http://ojr.org/ojr/uploads/1092273094.jpg (and “pubsub’s”:http://www.pubsub.com/linkranks.php) comparing ‘old media’ properties and blogs are interesting to see, they under-state the importance of the mainstream media to set the agenda because a very substantial proportion of the posts to blogs that are linked to are in turn derived directly from those same old media sites. A better (but more difficult to do) analysis would be to try to measure how many of the posts most linked to add significant facts or thought out opinions (more than just ‘I agree’) to existing debates in the press.
Moreover, it is absurd to extrapolate from the readership habits of bloggers to the readership habits of the wider public. Bloggers are in no way representative – we are much more likely to read other people’s weblogs than the broader Internet population (see “the analysis I did earlier”:http://blog.org/archives/001206.html) and of course most of us are geekier (Slashdot is the most popular weblog cited – QED).