It’ll be interesting to see whether the great British public falls in love with this in the same way that Americans seem to have done with the HuffPo on its home turf. I suspect that since we already have a vibrant “opinion sphere” in our National press and (perhaps as a result?) the blogosphere here is rather less influential, it may struggle. I would have hoped that they could produce and highlight a few exciting exclusives for their first day but the page I saw this morning was reliant on the Press Association for several of the top stories, and aesthetically I found the layout much too garish and busy. That said, Tom Zeller’s feature piece on air quality in London was admirably thorough, the article about how you can print your own newspaper was interesting, and the story about the council who paid £100,000 to help schoolchildren get to McDonald’s was entertainingly quirky.
It’s early days–I look forward to seeing what the site comes up with and how its competitors react.