Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist
7 March 2014

If you are using images online as a journalist you need to ensure that you have the rights to put them on your site legally.  If you do a Google image search, click on “search tools” and select “usage rights” that’s one way to ensure what you’re finding you can use, but in addition image libraries like Getty Images contain a lot of very high quality images (> 35m at last count) including pictures relating to the latest news. This is why they can charge for them and put watermarks over the images you can see for free so you don’t pirate them. Now, however, tired of trying to fight the many online pirates of their content, Getty seems to have decided to make it easy for people to use their images online for free in controlled ways with attribution.

They are defining “non-commercial” (and therefore permissible) uses of their images quite broadly so as long as you use their image embedding tool you should be able to legitimately use their many pictures on most journalistic projects online (for print use you would still need to purchase them).  There is already speculation that the other major picture agencies may do likewise. Here’s how to take advantage of Getty Images’ new embed feature (and its limitations).

Getty’s “front page” for searching embeddable images is here.

1 Comment »

  1. Thanks so much for your article. I didn’t know Getty Images until now. And the image quality actually seem to be very high. So thanks again.

    Comment by Janine — 22 June 2015 @ 7:10 pm

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