UK cable groups agree broadband marketing link
and it is about time! Both of the biggest players are going to offer customers a broadband connection for £25 a month, compared with the £39.99 charged by BT.
On the same day, Oftel (the UK telecomms regulator) published a report patting itself on the back because 10m UK households are on the net while mentioning in passing that only about 1-2% of net users have broadband. The report is coy about the reasons why but muses,
“Although based on a small sample, ADSL users seem to be under the age of 34 and amongst the AB social grades with higher household income, which perhaps indicates that the cost of this service continues to play a major part in uptake.”
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