David Brake's blog
Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist
17 February 2007
Enough of the blogging hype already!
Filed under:Online media,Weblogs at7:57 pm

365 Ways to Change the World – stocked by the cash register of my local bookstore – includes “Fight child slavery with fairtrade chocolate” alongside, “Influence the world’s media: become a blogger”. Unless you happen to live in a country or situation that is both inaccessible and newsworthy or you have specialist expertise and connections to the mainstream media you are unlikely to make much of an impact on the mainstream media, and in any case there are many reasons to blog and a desire to influence the world’s media is one of the least common.

1 Comment »

  1. I have recently conducted a study on the integration of blogs into mainstream internet media in Eastern Europe and I could not agree more with you. The influence of bloggers is very much limited by the editors of a medium and even if a blogger’s content reaches the mainstream media audience, it does so only after serious modification on behalf of editors.

    Comment by tomas — 19 February 2007 @ 12:10 pm

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