A few months ago, I mentioned how academia.edu provides near-real-time tracking of visits and visitor demographics for any publications and used my own paper “Are We All Online Content Creators Now? Web 2.0 and Digital Divides” as an example to show how it works. Recently I came across a new tool that makes this tracking process much easier – Altmetric is an academic-focused social media tracking company. It makes its money selling large-scale data to publishers and academic institutions but if you are an academic and you have published anything with a DOI (or you want to find out something about the social media footprint of a competitor’s work for that matter) then Altmetric can display a “dashboard” of data like this. I’m quite pleased about this particular metric:
