The NYT just ran a piece on how various high profile US newsrooms use web traffic figures to inform their judgement about the news. Most seem to claim that low traffic stats don’t cause them to withdraw resources from stories that aren’t getting traffic but interestingly there is buried in there some evidence from the NYT itself that its blogs don’t have the same status as that paper’s traditional product. According to its executive editor, Bill Keller, “we don’t let metrics dictate our assignments and play because we believe readers come to us for our judgment” but “Mr. Keller added that the paper would, for example, use the data to determine which blogs to expand, eliminate or tweak.”
6 September 2010
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