The BBC-backed bid that will offer 24 free-to-air channels and a set top box to receive them costing less than £100 has been chosen by the government. The previous attempt to use broadcast (“terrestrial”) digital TV to sell pay TV – ITV Digital – was a failure. Since this bid doesn’t have as many channels it should provide better reception and because it isn’t trying to sell customers a subscription it should be much more successful in winning viewers.
5 July 2002
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