I’m coming a little late to this – it’s something I meant to blog a while back but haven’t had time to. Salon writer Farhad Manjoo has written an excellent piece on interactive television spyware – how cable companies and makers of “personal video recorders” like TiVo have the potential to track every programme you watch (and every interactive TV feature like gambling or gaming you use) and send that information to advertisers so they can target you more accurately. He also deals in passing with the debate over whether future PVRs will allow you to skip “regular” ads or whether they will actually add new “interactive” ads.
David Burke of White Dot – one of the only people I know who appears to be following this issue regularly – points out the risk that, for example, political advertisers could use this technology in future to tailor their messages more precisely at each viewer, pandering to their prejudices. I am more worried that if advertisers know down to the individual home whether an ad is likely to work, they will eventually want to be able to heavily subsidise packages of cable programming aimed at the rich and will want to yank their ads (and their subsidy) for poorer households, so multi-channel TV will be even more expensive for those least able to afford it.
P.S. Sorry this is a Salon Premium article and there is no longer a “see for free” option, but a year’s subscription is just $18.50 if you accept ads. Moreover, Salon allows existing subscribers to give gift subscriptions to people for $20 (without ads) or $12.40 (with ads). If you would like me to sign you up just email me a note and credit my paypal account using the link on the R accordingly (no I won’t get any commission on that – Salon seems to have stopped its affiliate programme – but if you would like to slip me a few extra $ because you like my content, please do!).8100 lg mp3 ringtoneindian alcatel ringtone8250 ringtonessamsung ringtones a800ringtone nokia 62253155i free nokia ringtoneamerican missed ringtone one callringtone 3560 nokia 3520 Map
