I have started to notice increasingly how people tend to assume that everyone tends to be like them – I’m no different. Down our street there is a substantial minority of people using Ocado – probably two or three a day, and they’re who we use as well. When we aren’t using them we use Sainsbury’s Online. But our neighborhood is totally atypical of the UK at large.
According to this article Ocado only gets 8,000 orders a week from across the whole UK and is therefore much smaller than Tesco’s home delivery which gets > 110,000 orders a week. If I had to guess I would have supposed as many as ten percent of people in the UK get groceries delivered online, and a quarter of those got them through Ocado. In reality it’s very roughly 1% of people ordering groceries online and 1% of those ordering via Ocado.
