The “Bush in 30 Seconds”:http://www.bushin30seconds.org campaign sponsored by “moveon.org”:moveon.org has bought broadcast slots around the State of the Union address for an anti-Bush ad created by and to be chosen by visitors to the site. The final 15 have been selected for voting – which one do you like?
Myself I probably liked Wake up America “[hi bandwidth]”:http://www.bushin30seconds.org/view/09_large.shtml or “[lo bandwidth]”:http://www.bushin30seconds.org/view/09_small.shtml the best but I also quite like ‘Desktop’ [hi] “[lo]”:http://www.bushin30seconds.org/view/10_small.shtml and “Hood Robbin’ [hi]”:http://www.bushin30seconds.org/view/13_large.shtml or “[lo]”:http://www.bushin30seconds.org/view/13_large.shtml as well. “Billionaires for Bush [hi]”:http://www.bushin30seconds.org/view/14_large.shtml or “[lo]”:http://www.bushin30seconds.org/view/14_small.shtml only hits one issue in little detail but is well-made and punchy.
What these ads showed me above all is just how difficult it is to put across any kind of meaningful message in 30 seconds. Hopefully when they run they will excite editorial comment around the country which will in turn give Americans who haven’t been paying attention the chance to find out more details about what is being said. I was also very impressed at the technical skill shown in the finalists’ ads – I suspect that several of them have been done by moonlighting professionals.