CNN has a very interesting list based on exit polls of what kind of people voted for which candidate and why in the US election.
Personally I found the figures on the effect of education disturbing. Admittedly 55% of Postgrads voted Kerry, but 52% of university graduates voted Bush. What were they learning? Also revealing was the issues people thought were most important. Of those who said Iraq (15% of all voters), 73% went for Kerry, while those who said “terrorism” (19%) voted 86% for Bush but the biggest issue for the largest number of voters (22%) was ‘moral values’, and 80% of those voters voted Bush. Conversely, for those who thought the biggest issue was the economy and jobs (20%), 80% voted Kerry.