Weblog on the Internet and public policy, journalism, virtual community, and more from David Brake, a Canadian academic, consultant and journalist
27 January 2004
Filed under:Gadgets,Humour & Entertainment at12:31 pm


When I first saw this ad in the Weekend Guardian I thought it had to be satirical but no, the ingenious marketers at Bright Life UK (they don’t have a website, oddly enough) have found a new way of unloading a boatload of hideous old typewriters. ‘Save £1000 on the cost of buying a computer’ (actually a quick Internet search finds some which would be £12 cheaper).

But best of all is the appeal to nostalgia – ‘Makes a fabulous gift for all those who remember the good old days’. I remember the days of typing high school essays on a manual typewriter like this and there was nothing fun about it at all. In fact, it was the hassle I experienced then that encouraged me to get an Apple ][ in the first place!

1 Comment »

  1. Retro Tech

    I can’t quite believe that this advert for a manual typewriter as the perfect replacement for a word processor isn’t a spoof.Apparently you can “Save £1,000!” by stepping back a couple of decades technology-wise and buying this “Rare Classic”……

    Trackback by Sore Eyes — 27 January 2004 @ 5:37 pm

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