When I first saw this ad in the Weekend Guardian I thought it had to be satirical but no, the ingenious marketers at Bright Life UK (they don’t have a website, oddly enough) have found a new way of unloading a boatload of hideous old typewriters. ‘Save £1000 on the cost of buying a computer’ (actually a quick Internet search finds some which would be £12 cheaper).
But best of all is the appeal to nostalgia – ‘Makes a fabulous gift for all those who remember the good old days’. I remember the days of typing high school essays on a manual typewriter like this and there was nothing fun about it at all. In fact, it was the hassle I experienced then that encouraged me to get an Apple ][ in the first place!
Retro Tech
I can’t quite believe that this advert for a manual typewriter as the perfect replacement for a word processor isn’t a spoof.Apparently you can “Save £1,000!” by stepping back a couple of decades technology-wise and buying this “Rare Classic”……
Trackback by Sore Eyes — 27 January 2004 @ 5:37 pm